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What is in the report

Start here — the moves most worth making — then findings grouped by who acts on them, each with the evidence and the fix, and detail sections behind them.

The cover: your outlet, the 90-day window the audit read, and the date. From a sample report on a fictional outlet, The Daily Chronicle.
The cover: your outlet, the 90-day window the audit read, and the date. From a sample report on a fictional outlet, The Daily Chronicle.

Start here. The highest-leverage moves across the report, risks first, then by how firmly each was measured.

Framing. How your newsroom builds stories — conflict, explanation, accountability — against a published codebook. Coded by a language model, and labelled so.

Production. Habits your journalists control: bylines, named sources, story depth, internal links and dates, with the weakest desk named.

Platform. Where Google's and AI companies' crawlers meet your pages: article markup, canonical tags, indexing, your Google News sitemap, AI-crawler rules, security headers. Mostly one change in the CMS that fixes every story.

Business. Where you stand against comparable outlets.

Detail sections. The on-page checks desk by desk, the priority fixes, and the evidence behind the findings.

A detail section: each on-page check, desk by desk. Red cells are the ones to fix first.
A detail section: each on-page check, desk by desk. Red cells are the ones to fix first.

Each finding is a card: a headline naming the problem, the number behind it, why it happens, what to do, and a label saying how it was produced and how confident it is.

A finding card: the problem, the number behind it, why it happens, what to do, and how it was produced.
A finding card: the problem, the number behind it, why it happens, what to do, and how it was produced.

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